Smart Works are a UK charity that exist to give women the confidence they need to reach their full potential, secure employment and change the trajectory of their lives.
In 8 years, Smart Works have supported 20,000 women in 8 centres across the UK.
The global pandemic continues to have a devastating impact on the lives of unemployed women in the UK, and Smart Works service has never been more needed.
Cycle for Smart Works is an annual sponsored cycling challenge, where teams of five cycle a collective 500 miles over one week and fundraise for their efforts.
In 2021, despite the challenges presented Smart Works and their community of cyclists raised an incredible £250,000
The task? Top this target in 2022.
Destination - empowering communication! Smart Works were keen to create a 45 second video to launch Cycle For Smart Works 2022. We had spotted the talented Team at Tiny Studios on social and reached out to them to kickstart a pro-bono partnership. Here's a snapshot behind the scenes!
PEDAL FOR A PURPOSE
'Smart Works is strapping in for our sixth year of pedalling for a purpose. This year’s challenge will be bigger, bolder and better than ever before. In the lead up to International Women’s Day, we are challenging friends, families and colleagues to join the ultimate team cycling challenge, raising vital funds for Smart Works.
Between 1st March and 8th March 2022, we’re inviting teams of five to cycle a collective 500 miles, the distance between the eight Smart Works centres'
Read more on Smart Works website. Join the challenge today, raise vital funds and transform the lives of women.
Video created by Tiny Studios.
Thank you to the wonderful Smart Works Communications Team for involving us in this important and inspiring project.
Thank you Tiny Studios for your active involvement in bringing the campaign video to life.
Tiny Studios: Celia Hodgson, Isobel Herbert, Hannah Truss & Zoe Gillet
Agency A: Michael Hardwick, Rea Averill