CHAMPIONING SUSTAINABILITY WITH UNIVERSITY STUDENTS ON SOCIAL
Better ethics. Better ingredients. Better chocolate. That's what Doisy & Dam are all about.
The brand wanted to connect with University students to increase awareness of their sustainable sweet treats. The best way to do this? Social. We devised & executed a gifted micro influencer campaign across Instagram & TikTok.
THE APPROACH
Join the #DoisyandDamFam
We wanted to position Doisy & Dam as an ideal option for enjoying on-the-go, with Uni mates or as a sweet-treat-study-buddy to aid University assignments.
We set to work sourcing students nationwide who were active in sharing their University experiences on social.
With students secured, we shared a creative brief with key messaging, creative guidance and study-snack-inspiration.
We encouraged raw & real content, to align with the ethos of the brand - a focus on short-form Instagram stories that showcased personality alongside the product.
StStudents received their gifted hampers and created content that was approved by us in-house, before going live. The top performing content was then reposted across Doisy & Dam’s marketing channels.
THE IMPACT
Doisy & Daaaaaym!
We worked with 17 micro & nano creators - each receiving a gifted hamper of Doisy & Dam products.
17
CREATORS
54
SOCIAL CONTENT
PIECES
103,000
PEOPLE REACHED
7.10% ENGAGEMENT RATE
THE SOCIAL CONTENT
Personality & product. A snapshot of the #DoisyandDamFam
'Agency A were brilliant to work with. They listen to the brief, stuck to it super tightly, and their creative flair and organised way of working made my job as Marketing Manager a dream. They have clever systems in place for selecting influencers and then for reporting, that made it super clear the value they were adding to our campaign. We will certainly be working with Agency A again in the future!'
- Liv Sinclair, Marketing Manager