How WE LAUNCHED A LUXURY HOTEL (TWICE)
Hyatt’s Great Scotland Yard, is a Five Star luxury in Central London. 152 rooms housed inside one of London’s most cherished and historic buildings ‘where tradition and history meets modern luxury’
Great Scotland Yard Hotel is part of Hyatt's Unbound Collection.
C R E A T I V E E X A M P L E S
Photography, motion, graphic design, art direction
Following a competitive pitch, Agency A were engaged as the hotel’s digital marketing partner.
Our first creative discussion was in hard hats - we were tasked with launching their social from scratch and translating experience into engagement through a curated creative strategy.
T H E S O L U T I O N
a strategic approach
Achieving reach & reactions
Following the success of an initial launch campaign, 2020 well, happened.
We therefore devised a strategy for launch 2.0 following the lockdown -
An organic and paid media campaign - through interactive creative pieces we teased our audience for a solid 3 weeks before we dropped our 30 second #GSYUnlocked reopening video.
Grow brand awareness
Inspire through imagery and enticing copy
Build trust - showcasing health & safety commitments
Encourage engagements & secure bookings