How WE LAUNCHED A LUXURY HOTEL (TWICE)
Hyatt’s Great Scotland Yard, is a Five Star luxury in Central London. 152 rooms housed inside one of London’s most cherished and historic buildings ‘where tradition and history meets modern luxury’
Great Scotland Yard Hotel is part of Hyatt's Unbound Collection.
C R E A T I V E E X A M P L E S
Photography, motion, graphic design, art direction
THE
CHALLENGE
Following a competitive pitch, Agency A were engaged as the hotel’s digital marketing partner.
Our first creative discussion was in hard hats - we were tasked with launching their social from scratch and translating experience into engagement through a curated creative strategy.
T H E S O L U T I O N
a strategic approach
OUR IMPACT
Achieving reach & reactions
Following the success of an initial launch campaign, 2020 well, happened.
We therefore devised a strategy for launch 2.0 following the lockdown -
Introducing #GSYUnlocked.
An organic and paid media campaign - through interactive creative pieces we teased our audience for a solid 3 weeks before we dropped our 30 second #GSYUnlocked reopening video.
Our objective?
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Grow brand awareness
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Inspire through imagery and enticing copy
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Build trust - showcasing health & safety commitments
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Encourage engagements & secure bookings
1.7M
PEOPLE REACHED
337,300
ENGAGEMENTS
Our 30 second reopening video was promoted organically as well as through successful brand awareness ads.
As a result, total reach increased by a whopping 2,500% to 1.6M and total engagements increased by almost 3,000% to 377.3K.
