HOW TO MOVE MOUNTAINS ON SOCIAL
Meat made from plants’ Moving Mountains Foods create plant-based products that are stocked worldwide; available in Europe, Australia and Asia.
Whilst the brand had an existing social presence, it was lacking engagement and growth. The plant-based pioneers needed an equally innovative Digital Marketing partner to take the lead and chose Agency A.
graphic design, photography, art direction
‘Ahead of an important product launch period for Moving Mountains, we needed a social media campaign that would make an impact and reach our target audience, growing our brand awareness. Agency A took this brief and created a campaign that aligned with our innovative new products, whilst keeping our core values at the forefront of the brand messaging. The Moving Mountains social channels saw growth and increased engagement as a result of the campaign and our investment. We hope to continue growing the Moving Mountains digital brand presence with Agency A, and are looking forward to more successful campaigns in the future’
- Charlotte Robson, Marketing Manager
Set to launch 3 new products marketed entirely online, Moving Mountains tasked us with their biggest media spend to date. The challenge? Take this innovative meat replacement tech business to the next stage in their global growth.
a strategic approach
We were tasked with revamping their approach on social media, aimed at growing their presence in the global plant-based market. To do so, we started where every great marketer before us has, the funnel.
Following this, we conducted a thorough social audit to lay the foundations for our social & paid media strategy.
Next, we got creative in the kitchen; content creation that would be successful in...
1. Making their audience hungry
2. Inspiring with recipes
3. Showcasing their suppliers
4. Championing the plant-based community
...and most importantly securing more Moving Mountains customers!
Strategy set, content created and plan in place - it was time for some plant-based (online) action!
We were able to successfully set up a Brand Awareness campaign across Facebook and Instagram, reaching further and wider than they’d ever gone before, and have since continued growing that reach, whilst also nurturing their engaged audience, retargeting them with fresh new (and tasty!) Consideration campaigns.
the savoury taste of triumph
Over the campaign period, we recognised significant growth on the Moving Mountains social channels delivering a substantial return on their Paid Media investment.