INCREASING YOUR AUDIENCE BY 30 MILLION
Leading luxury rattan furniture retailer, Moda Furnishings are your go-to for outdoor living. Moda offer a premium range of garden, outdoor and patio furniture, designed exclusively by their experienced UK Team.
Sales, sales, sales. Moda wanted to make 2021 their best year yet. Our role? A 12 month retainer to increase brand awareness and social conversions.
THE APPROACH
Create garden furniture FOMO! (Fear Of Missing Out). We devised & executed a strategic 12 month Influencer Marketing campaign.
Personality at scale
We set to work building a community of active Brand Ambassadors; Influencers who regularly create engaging home & garden content.
In addition, to maximise brand awareness around key sales opportunities, we devised a shortlist of 'Household Names' - celebrities and TV personalities who were popular with Moda's target audience.
Showcasing experience
Our objective was to showcase ultimate outdoor living.
We curated a creative calendar that considered home and living habits & trends, seasonality and key sales opportunities for Moda.
Then, we spearheaded brand partnerships; likeminded brands that would complement the creative approach.
Epic execution
We secured partnerships with Cutter & Squidge, Moet & Chandon, Tartan Blanket Co and The Posh Picnic Company to name a few.
Ambassadors created content on a monthly, once approved, content went live on their social channels and was also utilised in Moda's marketing collateral; in social, paid advertising and email marketing.
THE IMPACT
Epic snaps & equally epic stats!
We on-boarded 17 Brand Ambassadors and secured 15 celebrity partnerships who featured Moda on their social channels; Tess Daly, Vernon Kay, Rochelle Humes, Louisa Lytton, Lacey Turner amongst others.
32
CREATORS
216
SOCIAL POSTS
+ 600 INSTAGRAM STORIES
558,908
TOTAL SOCIAL
ENGAGEMENTS
THE SOCIAL CONTENT
Personality & product. A snapshot of #modafied moments.
We are proud to support Moda in their continued and exponential growth, supporting them with social-first creative content, social media strategy & management (across channels: Instagram, Facebook, Twitter, Pinterest) and Influencer Marketing. We're currently working with them on some exciting plans for 2022 - watch this space!
Find out more about Moda on their website - here.
Follow Moda on Instagram - here.