INCREASING YOUR AUDIENCE BY 30 MILLION

Leading luxury rattan furniture retailer, Moda Furnishings are your go-to for outdoor living. Moda offer a premium range of garden, outdoor and patio furniture, designed exclusively by their experienced UK Team.

Sales, sales, sales. Moda wanted to make 2021 their best year yet. Our role? A 12 month retainer to increase brand awareness and social conversions.
 

THE APPROACH

Create garden furniture FOMO! (Fear Of Missing Out). We devised & executed a strategic 12 month Influencer Marketing campaign. 

Personality at scale
 

 We set to work building a community of active Brand Ambassadors; Influencers who regularly create engaging home & garden content.

In addition, to maximise brand awareness around key sales opportunities, we devised a shortlist of 'Household Names' - celebrities and TV personalities who were popular with Moda's target audience. 

  • Instagram
  • Facebook
  • TikTok

Showcasing experience

Our objective was to showcase ultimate outdoor living.

 

We curated a creative calendar that considered home and living habits & trends, seasonality and key sales opportunities for Moda.

 

Then, we spearheaded brand partnerships; likeminded brands that would complement the creative approach.

Epic execution

 

We secured partnerships with Cutter & Squidge, Moet & Chandon, Tartan Blanket Co and The Posh Picnic Company to name a few.

Ambassadors created content on a monthly, once approved, content went live on their social channels and was also utilised in Moda's marketing collateral; in social, paid advertising and email marketing.

THE IMPACT

Epic snaps & equally epic stats! 

We on-boarded 17 Brand Ambassadors and secured 15 celebrity partnerships who featured Moda on their social channels; Tess Daly, Vernon Kay, Rochelle Humes, Louisa Lytton, Lacey Turner amongst others.

 

32
 

 

CREATORS

 


216
 

SOCIAL POSTS

+ 600 INSTAGRAM STORIES

 


558,908

 

TOTAL SOCIAL


ENGAGEMENTS

THE SOCIAL CONTENT

Personality & product. A snapshot of #modafied moments.

We are proud to support Moda in their continued and exponential growth, supporting them with social-first creative content, social media strategy & management (across channels: Instagram, Facebook, Twitter, Pinterest) and Influencer Marketing. We're currently working with them on some exciting plans for 2022 - watch this space!

Find out more about Moda on their website - here.

Follow Moda on Instagram - here.