Social Media Management for Moving Mountains Foods

SOCIAL MEDIA MANAGEMENT
MOVING MOUNTAINS
FOODS

Creators of revolutionary plant-based meat & fish alternatives, we've been working with Moving Mountains Foods since 2019.

We support them with social media strategy & management (Instagram, Facebook). In addition, social-first content creation & Influencer Marketing campaigns.

Here's a snapshot of our recent work.

THE APPROACH

Build brand awareness in Veganuary.

Objective: Create Foodie FOMO (Fear Of Missing Out!)

Indulgent and accessible was the name of the game to drive the brand ethos to the masses - plant-based doesn’t have to be bland! Queue the drool-worthy content showing the range at its very best - we curated a content plan that made audiences hungry.

Implementation of an amplified brand awareness and re-targeting paid strategy. It’s no secret that the impacts of Paid Social activities are plentiful. We knuckled down on an audience and delivered tempting content that educated on the merits of plant-based (spoiler alert: flavour is right up there!)

Growth goals set, we implemented competitions with likeminded brands, doubled down on sharing User Generated Content and executed a proactive community management strategy to actively encourage audiences to join the Moving Mountains community.
It worked.