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  • Rea Averill

How can brands engage a student community? Moving Mountains plant-based University Challenge

Plant-based pioneers Moving Mountains Foods launched their Student Ambassador campaign this month; encouraging students across the country to get creative in the kitchen as part of their #MMUniversityChallenge


Hungry students applied for the Ambassador position on Instagram. Brand fans, avid foodies and those looking to make a sustainable step in their student diet were then tasked with creating a Moving Mountains meal of their choice including their plant-based burgers, hot dogs or recently launched fish fillets. They documented their progress on Social Media; Instagram and TikTok.

A snapshot of content captured by University of Greenwich student, Dilara @thedeliciouspost

Ambassadors are studying across the country, united (online!) by the sustainable social-media campaign:

  • University of Bristol

  • University of Edinburgh

  • Loughborough University

  • University of Oxford

  • University of Winchester

  • Durham University

  • University of Greenwich

Follow Moving Mountains on Instagram for more.

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